T-Mobile Unveils Truly Unlimited 4G Data Plans

 

You remember how we told you T-Mobile has secret plans of an unlimited 4G data plan in the works? Well T-Mobile couldn’t contain itself any more and spilled the beans on its truly Unlimited Nationwide 4G Data Plan. The real caveat is starting September 5th, T-Mobile customers will have the option of signing up for unlimited with no data, no caps and no throttling with T-Mobile’s blazing fast 4G HSPA+ network.

The price isn’t too shabby either as the data plan will cost $20 per month when added to a Value voice and text plan or $30 per month when added to a Classic voice and text plan. If you’re confused between the plans, here’s a quick rundown of the difference: a single line Value plan with unlimited talk and text combined with unlimited nationwide 4G data will cost $69.99. Conversely, a single line Classic plan with unlimited talk, unlimited text and unlimited nationwide 4G data will cost $89.99. So all in all, this means you won’t need to worry about streaming all those Arrested Development episodes or music on Spotify.

The new data plan should definitely excite more than a few customers. Once you get past the initial rush and excitement of T-Mobile’s announcement, hit the break to see the details of the new plan.

T-Mobile Unleashes Unlimited Nationwide 4G Data

Starting Sept. 5, T-Mobile will be the only carrier with a nationwide 4G network to offer unlimited nationwide 4G data

BELLEVUE, Wash. — Aug. 22, 2012 — T-Mobile USA, Inc., today announced an industry first — a truly Unlimited Nationwide 4G Data plan. Featuring no data caps, speed limits or bill shock, as well as fast, dependable nationwide 4G coverage, T-Mobile’s new Unlimited Nationwide 4G Data plan offers the ultimate worry-free experience. The new plan is designed to satisfy both data-hungry customers who want to experience all their smartphones are capable of and those wanting the peace of mind of never having to keep track of their data usage.

Today’s smartphones offer amazing experiences, and consumers are increasingly relying on them for everything from navigation, entertainment and shopping to just staying connected. With the introduction of the Unlimited Nationwide 4G Data plan, T-Mobile® is the only U.S. carrier to empower customers to do what they want, when they want, with their smartphones by making fast, nationwide 4G data accessible for everyone — without limits and at a great value.

 

“We’re big believers in customer-driven innovation, and our Unlimited Nationwide 4G Data plan is the answer to customers who are frustrated by the cost, complexity and congested networks of our competitors,” said Kevin McLaughlin, vice president, marketing, T-Mobile USA.  “Consumers want the freedom of unlimited 4G data. Our bold move to be the only wireless carrier to offer an Unlimited Nationwide 4G Data plan reinforces our value leadership and capitalizes on the strength of our nationwide 4G network.”

For customers seeking an unlimited experience on their smartphones, T-Mobile offers several ways for new and existing customers to take advantage of its Unlimited Nationwide 4G Data plan. New customers can purchase any smartphone in T-Mobile’s robust lineup of innovative devices or bring their own compatible smartphone and have access to a worry-free unlimited data experience on T-Mobile’s fast nationwide 4G network. Current T-Mobile customers on Classic or Value plans can simply upgrade their existing service by adding an Unlimited Nationwide 4G Data plan.

The Unlimited Nationwide 4G Data plan will cost $20 per month when added to a Value voice and text plan or $30 per month when added to a Classic voice and text plan. For example, a single line Value plan with unlimited talk and text combined with unlimited nationwide 4G data will cost $69.99 or a single line Classic plan with unlimited talk, unlimited text and unlimited nationwide 4G data will cost $89.99.

Available starting Sept. 5, T-Mobile’s Unlimited Nationwide 4G Data plan will provide smartphone customers with uncompromised, dependable access to data on the blazing-fast speeds of T-Mobile’s nationwide 4G network. The Unlimited Nationwide 4G Data plan will be available at T-Mobile retail stores, on http://www.T-Mobile.com/unlimited-data-plan and through select dealers and national retail stores.

About T-Mobile USA:
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX: DTEGY). By the end of the second quarter of 2012, approximately 130 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.2 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com.  T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit http://www.telekom.de/investor-relations.

Forward-Looking Statements
This press release contains forward-looking statements that reflect the current views of Deutsche Telekom management with respect to future events. These forward-looking statements may include statements with regard to the expected development of revenue, earnings, profits from operations, depreciation and amortization, cash flows and personnel-related measures. You should consider them with caution. Such statements are subject to risks and uncertainties, most of which are difficult to predict and are generally beyond Deutsche Telekom’s control. Among the factors that might influence our ability to achieve our objectives are the progress of our workforce reduction initiative and other cost-saving measures, and the impact of other significant strategic, labor or business initiatives, including acquisitions, dispositions and business combinations, and our network upgrade and expansion initiatives. In addition, stronger than expected competition, technological change, legal proceedings and regulatory developments, among other factors, may have a material adverse effect on our costs and revenue development. Further, the economic downturn in our markets, and changes in interest and currency exchange rates, may also have an impact on our business development and the availability of financing on favorable conditions. Changes to our expectations concerning future cash flows may lead to impairment write downs of assets carried at historical cost, which may materially affect our results at the group and operating segment levels. If these or other risks and uncertainties materialize, or if the assumptions underlying any of these statements prove incorrect, our actual performance may materially differ from the performance expressed or implied by forward-looking statements. We can offer no assurance that our estimates or expectations will be achieved. Without prejudice to existing obligations under capital market law, we do not assume any obligation to update forward-looking statements to take new information or future events into account or otherwise.

In addition to figures prepared in accordance with IFRS, Deutsche Telekom also presents non-GAAP financial performance measures, including, among others, EBITDA, EBITDA margin, adjusted EBITDA, adjusted EBITDA margin, adjusted EBIT, adjusted net income, free cash flow, gross debt and net debt. These non-GAAP measures should be considered in addition to, but not as a substitute for, the information prepared in accordance with IFRS. Non-GAAP financial performance measures are not subject to IFRS or any other generally accepted accounting principles. Other companies may define these terms in different ways.


About the Author: Roy Alugbue

Conceived as Spock’s 4th cousin, Roy has had quite the life. He was born in beautiful San Jose, California, raised in Los Angeles, California and now resides in the greater New York City area. He has always been fascinated and obsessed with technology, especially the continuous advancements of mobile platforms. He was a Blackberry slave since his undergrad days at the University of Southern California until realizing in Feb. 2011, there were greener pastures in the land of Android. His first Android phone was the Motorola Atrix 4G, and he hasn’t looked back. He currently works in corporate media, enjoys following media and technology trends, reading a good book, weightlifting, playing on his XBOX 360 and conversing with total strangers.


  • phor11

    I’m confused.
    “a single line Value plan with unlimited talk and text combined with unlimited nationwide 4G data will cost $69.99. Conversely, a single line Classic plan with unlimited talk, unlimited text and unlimited nationwide 4G data will cost $89.99.”
    Both have unlimited talk/text/4g, so why would anyone pay $20 more for the classic plan?

    • slofty

      Classic plan subsidizes phone, value does not.

      • phor11

        The subsidy isn’t included in the plan pricing, but according to their support page on value plans:
        “With Value plans, the down payment amount you pay for your device is less than (or same as) what you would pay with a phone discount on a Classic plan. Then pay low monthly payments for 20 months.”

        So if the down payment for a new phone is the same or lower as it is with a classic plan, and the monthly payments for the rest of the phone are $20 or less, then you still come out ahead. Plus you could get a new phone every 20 months instead of 22 with the classic plan, and on top of that if you keep your current phone for more than 20 months then you don’t pay a subsidy price for the plan.

        I just don’t see any reason to choose the classic plan. It’s more expensive 99% of the time.

  • Albert Rabuyo

    My head hurts a little bit from reading this article.