Gartner, Inc is estimating that ASUS and Google probably sold 1 million to 1.5 million Nexus 7 tablets in the last 5 weeks, but what can we expect for the rest of the year? Well Sameer Sing, founder of Tech-Thoughts is estimating that total sales will be somewhere between 6 million and 8 million units. This estimate is based on expected shipments of the touch panels from TPK Holding and Wintek. It looks like a combined total of 2.4 million panels were delivered in June and July, and it’s expected that four million will be shipped in the third quarter. Other factors into the calculation is that it takes ASUS roughly 2.5 weeks to build each Nexus 7.
Going back to Gartner, Carolina Milanesi said that Tech-Thoughts estimates are a little higher than what they are expecting, but didn’t provide more details. It’s also our understanding that Google originally estimated 3 million units for the year, but I think that was way too conservative. How can Google not match how many Kindle Fires Amazon sold last year, which was roughly 5 million? Well there is one way, and that is mainstream knowledge. We all know and love the Nexus 7 in the blog world, but how many regular mainstream consumers have heard of it? Go up to 10 random people in the street this morning and ask them if they heard of the Nexus 7. Do the same thing when the iPad mini gets announced, and I expect you will get a much higher percentage of people who have heard about the iPad Mini. The same would go for the Kindle Fire.