Android Tablets Now Own Nearly Half the Tablet Market

The Online Publishers Association (OPA) has just released a study of tablet users that has a number of surprises in it.  The survey, which included 2,540 internet users between 8 and 64 years of age, found that Android tablets have made huge gains in the last 12 months, rising from 32% market share in 2011 to 51% in 2012.  The iPad accounted for 52% (the numbers don’t add up to 100% because some people had more than one type), so they are now essentially neck and neck.  The Kindle Fire can take credit for a lot of the gains, but just as we’ve seen with phones, consumers like choices once they understand the differences between them.

More after the break…

Within the Android-owning part of the survey group, this is how it broke down: Kindle Fire (28%), Samsung Galaxy (13%), Other (10%), B&N Nook (9%), and HP Touchpad (8%).  Also interesting is that customer satisfaction rates were almost equal between iOS and Android, at 95% and 90% respectively.  Female users also gained some ground as 51% of tablet users are now women compared to 44% last year.  There’s a bunch more jammed in the report so hit the source below to see it all.

source: OPA




About the Author: Brian Kramer

Brian Kramer is a photographer in St. Louis. He has been interested in mobile devices and technology since the WinMo 2003 era and has been using android since the HTC Dream came on the scene. Rumors are he even owned an iPhone for a while, but these rumors cannot be confirmed.

  • Brochrisbarnes

    I do not know the true source of this analysis but it is not correct in my opinion. Looking at the graph I noticed that the HP Touch pad is indicated as Android shares and to the best of my knowledge the HP Touch pad is not Android but Web OS.

    I am an Android Fanboy and if the numbers are going to be reported, then do it right.

    • Chase Vandiver

      The touchpad is commonly hacked to install android on due to its low low price a while back. I’m pretty sure that’s why it’s counted as an android.

      • Brochrisbarnes

        I believe you’re right. It stands to reason in any case Android is moving in the right direction.

    • Derail Doax

      Lol. You are a lame Android fanboy if you never knew Cyanogenmod was ported over to the TouchPad like 8 months ago. It even has a stable CM9 Rom. You probably still think the G1 is the android flagship right? Lol.

      • Brochrisbarnes

        Hey, I am referring to stock Android not something that can be portedIt people like you that gives Android a bad rep. Why can’t you jut comment accordingly instead of being a jerk. HP Touch Pad is known for Web OS and nothing, more by ios fanboys. You don’t find ios patrons doing stuff like this.

        • imutau

          Just my opinion but for me if it recognizes my Touchpad correctly on the Android Play Market (which it does) it’s about as official as it gets.

  • Notacelebrity

    These results are based on a survey of 2540 internet using adults- their attitudes to tablets, buying habits, device ownership etc. From this the publishers have extrapolated the results and arrived at Android owning 50% of the market.

    If only there was actual hard sales data that backed up that fanciful claim

    • Brochrisbarnes

      Thanks for the info. And you’re right I wish there was actual sales data to support this.

  • android video

    In normal cases this can be a really positive factor while not for your designers around the globe situated in the country.

    • Brochrisbarnes

      No doubt this is good news. I for one don’t feel Android gets enough credit for what it does. Wicked4u2c has ran a series of informationals about the differences between the Android and ios systems. However, feels the I pad is better but not the iPhone.