We just learned about Verizon killing off their unlimited data plans for users that have been grandfathered in. Now we’re getting some clarification from Verizon about the changes and their new push toward shared data plans.
As we have stated publicly, Verizon Wireless has been evaluating its pricing structure for some time. Customers have told us that they want to share data, similar to how they share minutes today. We are working on plans to provide customers with that option and will introduce new plans later this year.
When the new options are introduced, Unlimited Data will no longer be available to our customers purchasing handsets and signing a new contract. Customers who choose to purchase phones at full retail price and are currently on an unlimited smartphone data plan will be able to keep that plan. The same pricing and policies will apply to all 3G and 4GLTE smartphones.
We will share specific details of the plans well in advance of their introduction so customers will have time to evaluate the plans and make the best decisions for their wireless service. It is our goal and commitment to continue to provide customers with the same high value service they have come to expect from Verizon Wireless.
So basically, anyone currently on an unlimited plan can keep it as long as they don’t sign a new contract. This means they have to either keep their current device, or buy any new devices off contract for full price. Many people won’t be able to afford non-subsidized devices so they’ll be forced to sign a new contract and lose their unlimited plan when they decide they want to upgrade their phones. Not the best news, surely, but at least they’re not just shutting it down completely.