Color and Verizon Sign Exclusive Live Streaming Partnership Deal

Live broadcasting app Color, founded by Bill Nguyen of LaLa fame, has announced an exclusive partnership with Verizon for the use of an improved version of Color, which adds sound and higher frame rates, on Big Red’s 4G LTE network. When Color first launched, they dismissed sound and higher resolutions as not being key to the app’s main purpose, but Nguyen now claims “we were wrong.

The updated, more fully-functioning app, coupled with Verizon’s fast network, brings Color closer to Nguyen’s new ideal of live HD streaming. He says in a blog post:

…the relationship with Verizon represents our entire vision for the future. One day in the near future, you will be able to capture every moment and share it LIVE in beautiful HD quality and you’ll have the recorded video to keep.

This partnership gets Color a bit closer to that dream, with 720p live streaming coming by the end of the year.

So if you are a Verizon subscriber, you can get the updated app in the Play Store now. Just be mindful of your data plan. Non-Verizon users will still be supported with the non-updated app.

Hit the break for the full press release.

VERIZON WIRELESS AND COLOR INTRODUCE LIVE VIDEO SHARING ON FACEBOOK

Share Spontaneous Moments on America’s Largest 4G LTE Network

NEW ORLEANS, BASKING RIDGE, N.J. and PALO ALTO, Calif. – Verizon Wireless customers can use their smartphones to share live video broadcasts of life’s special moments with their Facebook® friends using Color, a free social camera application, the companies announced today.

Color highlights the power of video on Verizon Wireless’ 4G LTE network, giving customers with a wide range of smartphones the ability to broadcast up to 30 seconds of live video and share the important moments in their daily lives at blazing speeds. Verizon Wireless customers will also have access to an exclusive audio feature to add sound to their broadcasts.

Friends and fans receive a notification on their devices when one of their friends starts broadcasting live video and audio. Concerts, sporting events, road trips and other special moments can all be shared live.

Using Color, batch photo uploads to Facebook are an easy and fast way to share multiple photos from a phone’s camera roll to any Facebook album. Customers can pick the best photos, choose or create a new album, and share with any group or all of their friends on Facebook with a single tap.

“Verizon Wireless’ 4G LTE network is a huge opportunity for creating new applications,” said Bill Nguyen, chief executive officer of Color. “The performance, coverage and features available on Verizon Wireless’ 4G LTE network establish a new platform for creativity; it is revolutionary for app developers. Color plans to develop additional features exclusively with Verizon Wireless to showcase its 4G LTE network.”

“Color is an amazing team dreaming up creative ways for people to share even more using smartphones,” said Kristi Crum, executive director, Consumer Solutions at Verizon Wireless. “This app, which highlights the speed and immediacy of video over 4G LTE, is just the first step in what we will deliver for Verizon Wireless customers.”

Availability and pricing
Verizon Wireless customers can dial “**COLOR” to download the app, or download it from a number of app stores. The app is free, and other charges will apply according to a customer’s data package.

 

 

» See more articles by Ed Caggiani