HTC VP of User Experience Says Sense 4.0 Offers “A Vastly Improved Experience Over Not Just Ice Cream Sandwich But Over Any Mobile Phone”

In an interview with Laptop, HTC’s AVP of User Experience Drew Bamford talked about Sense 4.0, Android 4.0 Ice Cream Sandwich, the HTC One series of phones, and usability. He said during the interview that he believes Sense 4.0 beats stock Android 4.0 in a number of areas.

” I think one of them that I already mentioned is in the area of personalization. I think between our widget sets, our customizable lock screen and our skins, we offer a much more personal experience overall.

A couple that you’ve probably heard a lot about because they’re our kind of key feature on the HTC One are the camera and authentic sound. I think in both of those areas we use design and technology to really offer a vastly improved experience over not just Ice Cream Sandwich but over any mobile phone.”

Bamford also mentions that HTC didn’t have a lot of time with ICS before they released Sense 4.0, working on elements of Sense before ICS was available to them.

“There was not a lot of time between when we saw Ice Cream Sandwich and when we released our Sense 4. In fact, we were designing things like our recent apps UI well in advance of when Ice Cream Sandwich came out. So really this represents our spacing on the best way to do it; it’s not an intentional rebuttal of the Ice Cream Sandwich design. It’s just a different approach that we eventually came up with.”

This, coupled with the fact that HTC had already decided to put Sense on a diet, is why Sense 4.0 is much lighter on its feet. They boiled it down to the essence of Sense and removed a lot of the unnecessary bells and whistles.

Bamford’s full interview is very interesting and revealing. Hit the source link to read the full transcript.

source: laptopmag
via: engadget

» See more articles by Ed Caggiani


  • http://www.facebook.com/rafael.morales.125 Rafael Morales

    Interesting indeed. no wonder, you may say htc sense is a work in progress. By this article, should we infer that they are working on sense 4.5?