Verizon’s Droid Does Campaign Back With a More Cozy Vibe

You remember back in 2009 when we started seeing the Droid Does commercial campaign? Remember how it called out the iPhone in what it couldn’t do? Remember how we just stopped seeing the Droid Does commercials? Well the point to this line of questioning is that the Droid Does Campaign is back but it’s much less edgier in its presentation than before. Given that Verizon sells both the iPhone and the Droid line nowadays it makes sense for Verizon to tone back the iPhone bashing.

So instead of the in-your-face campaign it once was, it’s now a more “warmth-of-a-cozy-fire” direction. If you don’t believe me you can hit the break below. There we have the new commercial for you that shows off the Droid 4, RAZR, and RAZR MAXX. We also have two of the older commercials too for the sake of comparison. Let us know what you think in the comments below. Is this new direction a nice breath of fresh air for the campaign or did you prefer the old anti-iPhone direction?

The New Droid Does

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Droid Does of Old

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  • seth

    I feel as if the new commercial wants me to go adopt a puppy.  Droid sells a superior product, so they should market it that way