HTC is looking to jump in on the chipmaking party by partnering with ST-Ericsson. According to the China Times, HTC:
“Will develop a dedicated application processor that will be incorporated into its low-end smartphones when production starts next year”.
There seems to be a few suggestions for why HTC is moving towards its own development of chips and processors. For starters, Apple and Samsung each have their own powerful line of processors with their A4/A5/A5X and Exynos chips which offer great performance and enhancements, while keeping the development in-house. HTC will likely look to follow the success of both manufacturers and create a top-quality chip for its own devices. In addtion, HTC will likely want to reduce its association with both Qualcomm and NVIDIA. An example is HTC’s own flagship One X smartphone which features the Tegra 3 in unlocked and European versions, but the Snapdragon S4 in the 4G LTE versions. Having its own in-house processor will avoid any compatibility problems currently plaguing the One X (i.e. not being able to have an integrated LTE modem on the Tegra 3 chip).
HTC is a reputable brand and is generally well-regarded when it comes to the development of the hardware in its devices, but you gotta admit— it is moving into unknown territory and you have to think that it may be getting ahead of itself. Hopefully the first line of chips will offer premium performance as the Exynos and A4/A5/A5X line of processors do.
source: The Next Web