Google’s Project Glass is no doubt one of the most anticipated gadgets of the year. While it’s a unique and special concept/project, it’s about to get some major competition— and not from Apple either. According to Bloomberg, Oakley is currently developing a technology that can project information directly onto lenses, similar to how Project Glass projects information through a heads-up display. Oakley would be able to create the glasses for use as a standalone product or have them connect to a smartphone via Bluetooth while also featuring voice commands. Oakley is excited about the technology too. CEO Colin Baden highlights this technology would make “make hardware that’s comparable with Google’s Project Glass”. Having this technology would allow Oakley create a wide-range of items and products that can wirelessly connect to the internet like other companies are doing.
It looks as if Oakley has specific target demographics for this technology to start off with: athletes and the military. Baden adds to his excitement by sharing:
“Obviously, you can think of many applications in the competitive field of sports. That’s the halo point of where we would begin, but certainly you can transcend that into a variety of other applications”.
Those who use this technology could easily benefit from it. Essentially athletes who use this technology could benefit by having better performance measurements and tracking for starters. Furthermore, military and government officials on the other hand could benefit from this by having specialized eyewear being worn through an Oakley/Eye Safety Systems collaboration, perhaps for strategic planning during combat.
And so there we have it everyone. Let the augmented reality and HUD glasses competition begin.