Oakley Testing Technology “Comparable With Google’s Project Glass”

 

Google’s Project Glass is no doubt one of the most anticipated gadgets of the year. While it’s a unique and special concept/project, it’s about to get some major competition— and not from Apple either. According to Bloomberg, Oakley is currently developing a technology that can project information directly onto lenses, similar to how Project Glass projects information through a heads-up display. Oakley would be able to create the glasses for use as a standalone product or have them connect to a smartphone via Bluetooth while also featuring voice commands. Oakley is excited about the technology too. CEO Colin Baden highlights this technology would make “make hardware that’s comparable with Google’s Project Glass”. Having this technology would allow Oakley create a wide-range of items and products that can wirelessly connect to the internet like other companies are doing.

It looks as if Oakley has specific target demographics for this technology to start off with: athletes and the military. Baden adds to his excitement by sharing:

“Obviously, you can think of many applications in the competitive field of sports. That’s the halo point of where we would begin, but certainly you can transcend that into a variety of other applications”.

Those who use this technology could easily benefit from it. Essentially athletes who use this technology could benefit by having better performance measurements and tracking for starters. Furthermore, military and government officials on the other hand could benefit from this by having specialized eyewear being worn through an Oakley/Eye Safety Systems collaboration, perhaps for strategic planning during combat.

And so there we have it everyone. Let the augmented reality and HUD glasses competition begin.

source: Bloomberg


About the Author: Roy Alugbue

Conceived as Spock’s 4th cousin, Roy has had quite the life. He was born in beautiful San Jose, California, raised in Los Angeles, California and now resides in the greater New York City area. He has always been fascinated and obsessed with technology, especially the continuous advancements of mobile platforms. He was a Blackberry slave since his undergrad days at the University of Southern California until realizing in Feb. 2011, there were greener pastures in the land of Android. His first Android phone was the Motorola Atrix 4G, and he hasn’t looked back. He currently works in corporate media, enjoys following media and technology trends, reading a good book, weightlifting, playing on his XBOX 360 and conversing with total strangers.


  • http://youroakley.jimdo.com/ Jenny

     Sounds really is amazing, I believe it will be achieved, because now the technology really developed, what could happen