Is Beats Audio Preparing to Release A New Streaming Music Service?

As if creating the most popular and arguably the best sounding personal audio equipment wasn’t good enough, Beats Audio co-founder Jimmy Lovine revealed to Bloomberg Businessweek that the company is looking to attack the streaming music market next. Lovine told BB that “subscription music online is culturally inadequate” and “it’s not satisfying right now.” He feels that a new streaming service done in the proper manner could provide something far beyond the downloading experience that iTunes currently provides. Make no mistake, he is not looking to compete with Apple and even says the company’s music service is “very, very good.” Lovine merely wants to create a streaming service that attracts hundreds of millions of subscribers, making the business model more viable and more successful than the services we currently have available.

As it stands right now, Lovine isn’t saying what will be different with this theoretical service but something must be in the works as he tells BB, “I can’t show the magic trick, but right now the services are utilities. We only see things in a complete thought.” As far as the previous rumor of a MOG buyout goes, we have heard stories that the deal is complete but we have yet to hear any confirmation from either company. Who knows, maybe HTC’s next flagship phone will not only have Beats Audio integration, it could have some sort of Beats streaming music player as well.

source: Bloomberg Businessweek
via: Electronista


About the Author: Stacy Bruce

Stacy Bruce was born and raised in Spokane Washington. He attended the University of Washington to study pre-med only to change his course study a year later to forensic science. Although currently not a doctor or a scientist, some believe he posseses the knowledge of both. He was a resident of San Diego California for ten years, lived beachside and sometimes wonders why the hell he moved back to Spokane. A multi-talented man, Stacy is a fabricator, an artist, a gear head, a tech junkie and at most, the disciple of Casanova. Growing up, he was always enthralled with electronics, gadgets and gizmos. Throughout his life he has had one, if not two, of every cool and new electronic device available. He began his smartphone experience with the original iPhone. After realizing it was more like theirPhone, he decided he wanted the ability to customize, so Stacy moved to the OG Droid and has been a loyal Android fanatic ever since. Moving through all of the top tier Verizon phones, he recently retired his Droid Charge in favor of the Galaxy Nexus, only to wonder what great device Samsung will come out with next. Stacy is a busy new homeowner in where he lives with his beautiful girlfriend and two dogs.


  • MC

    You mean Jimmy Iovine right?

  • Andrew

    this is a waste