It’s nice to see Gameloft publishing more free games into the Google Play Store these days. Gameloft announced in their annual financial report that more free apps are coming, including The Dark Knight Rises, Ice Age, The Avengers, The Amazing Spider-Man, My Little Pony, and Littlest Pet Shop. So how are they providing so many apps for free? With in-app purchases, of course.
Every game the studio releases this year will apparently be “heavily social” and include in-app purchases. Looks like they are taking a page from Glu Mobile with this method of monetization, and with this level of commitment, it seems like it’s been working for them.
Free games are good, but some folks dislike the concept, feeling that it’s unfair to keep certain features that would make the game complete behind a pay wall. Personally, I have no problem with Gameloft’s implementation of in-app purchasing since they seem to keep it pretty well balanced and still playable without requiring payment.
What are your thoughts on in-app purchases? Tell us in the comments!